As we approach the end of the year, it is a perfect opportunity to take stock of your business and establish good marketing principles for the coming year. If you are not already using Google Analytics for your website, then we highly that recommend you start today.

Google Analytics is a powerful tool for understanding how people use your website. By tracking visitors’ actions, you can see which pages are most popular, where people are coming from, and what they’re doing on your site. This information can be used to improve your website and make it more user-friendly.

How to set up Google Analytics in 4 easy steps:

1. To get started, simply sign up for a free Google Analytics account and add the tracking code to your website. Once you have data coming in, there are a few key things to look at to get an idea of how your site is performing.

2. The first thing to look at is your overall traffic. How many people are visiting your site? Where are they coming from? What time of day are they visiting? You can use this data to determine whether you need to make changes to your site to make it more visible to your target audience.

3. Next, review how people are using your site. What pages are they looking at? How long are they staying on each page? Are they clicking on any links? This data can help you understand what content is most popular on your site and what changes you need to make to keep people engaged.

4. Finally, review conversion data. If you have goals set up, you can see how many people are completing them. For example, if you have a goal to get people to sign up for your newsletter, you can see how many people are actually doing that. If your conversion rate is low, you can make changes to your site to try to increase it.

Once you’re set up, you can start getting your head around optimising the data to your advantage.

If you’d like to understand how climbing the SEO ladder is good for business and why consistent and progressive ranking is vital, then please do not hesitate to contact us.

We have the means and knowledge to help you on your journey to success.

Good luck!