The opposite of Nike applies. Just don’t do it. 

As a brand + digital agency we are constantly challenged to create and launch new and innovative campaign and digital thinking.

No matter how empty our locker of creativity gets, we’ve made a solemn vow to never (ever!) fall victim to rolling out the child superhero (or other meaningless tropes) from a stock image library for our clients.

Why?

Cliched library imagery or even a basic templated website serves you no purpose in differentiating your brand from the others in your space.

Sure it allows you to get some content out there quickly and cheaply – but that’s exactly how it comes across… quick and cheap.

Not the words to be associated with a quality brand like yours my friend.

The absolute truth is your potential customers (and even your mum) can smell the whiff of creative despair emanating from your brand’s soul in a bid to go to market as fast as possible.

The opposite of Nike applies.

Just don’t do it.

Example one: healthcare superheroes

Example two: insurance superheroes 

Example three: legal superheroes