Approach
Our journey began with in-depth discussions to understand National Gas’s vision and objectives. We held a series of collaborative meetings with their teams to grasp the essence of their brand and aspirations for the new website. It was clear that National Gas wanted a site that was not only clean and visually appealing, but equally functional and user-friendly.
With a clear understanding of their goals, we set out with a comprehensive strategy.
UX discovery session: A series of well-documented and detailed UX discovery sessions with key stakeholders to identify pain points in the existing website. This involved analysing user behaviour, gathering feedback, and identifying opportunities for improvement. We synthesised this qual data into a well-structured and informative design brief.
Site map and wireframes: Our design team began by crafting wireframes and prototypes that visualised the new website’s layout and functionality. We focused on creating a clean, user-friendly interface with intuitive navigation.
Design: We always choose a bespoke design approach – this ensures that every aspect of every website we produce is tailored to our clients’ needs. Our creative team designed a modern, intuitive layout to showcase services, values, and expertise in a compelling way.
Development: The development team took the reins scoping a comprehensive tech spec and building the site with Drupal. This allowed us to incorporate custom features and functionalities while also ensuring that the site was easy to maintain and update. The development phase involved implementing a robust back-end system to support the new design, ensuring performance and scalability.
Testing and refinement: Once the initial build was complete our team conducted rigorous testing to ensure that the site was fully responsive across all devices and browsers. We also performed usability testing to identify any areas for improvement and made necessary adjustments based on feedback from both internal testers and a select group of National Gas employees.
Launch and training: With the site ready to go live, we co-ordinated a smooth launch process. Our team worked closely with the National Gas IT dept. to ensure a seamless transition from the old site to the new one. This included supporting them with a go live for the early hours of the morning.
Results
The overarching aim of the website is to substantiate their role as the national gas network, providing secure energy to power Britain.
The revamped National Gas website has been a resounding success:
Enhanced user Experience: The new design offers a streamlined and intuitive user experience, making it easier for visitors to find information and engage with National Gas’s services.
Increased Engagement: The modern, visually appealing design has led to increased user engagement, with longer time spent on the site and higher interaction rates.
Improved Performance: The site’s performance has seen a significant boost, with faster load times and better overall functionality.
Positive Feedback: National Gas has received positive feedback from both clients and stakeholders, praising the site’s professional look and ease-of-use.
This project cements Framework’s credentials to produce work for some of the biggest companies out there.
This is a website that showcases the power of collaboration, creativity and super-diligent project management. By combining strategic thinking with innovative design and development, we’re proud to be part of their digital transformation and look forward to continuing our partnership.
