The new website introduces a groundbreaking design and a highly animated system. It serves not only as a platform for showcasing Macaulay Sinclair’s new projects but sets them apart as design evolutionaries in their field. We were able to weave together aesthetic and functional aspects to create a digital space that befits design innovation synonymous with this premium brand.
Our collaboration extends beyond web design and development. We played a pivotal role in capturing the essence of physical spaces through office photography. Additionally, articulating the brand story and case studies finds its place through a defined tone of voice, ensuring that positioning and overarching messages resonate with authenticity.
Macaulay Sinclair’s aspiration for a cohesive digital presence has been met with a truly integrated strategy from Framework. The power of sustained partnerships in the ever-evolving digital landscape allows us to delve deep and leave an indelible mark in the digital realm.