Sumo Digital approached us at Framework to launch Stampede Racing Royale, an adrenaline-pumping, 60-player kart racing game, with a powerful digital presence. Our goal was to build a landing page that not only captured the game’s high-speed intensity but also drove player engagement and playtest sign-ups, fostering anticipation for the game on platforms like Steam and Xbox Game Preview. Working under a tight timeline, we set out to create a bold, visually arresting page that matched the game’s unique character and energy.
High-Impact Design
Our design team began with an in-depth discovery session with Sumo Digital, to understand the vision for the game and the intended impact of the launch page. With this clear understanding, we focused on crafting a content hierarchy that effectively captured attention and maximised engagement.
- Content Hierarchy & Wireframes: We established a logical, engaging content flow with a sitemap, ensuring that each element was strategically positioned. A high-fidelity wireframe then allowed us to visualise the page early, helping us stay aligned with Sumo’s vision.
- Visual Design: Bold graphics, layered conceptual art, and thoughtfully designed typography brought the game’s thrill to life. We used a vibrant colour palette to unify the look and convey a sense of speed and excitement, resonating with the target gaming audience.
- User Engagement Elements: Strong calls-to-action were placed strategically throughout the page to drive sign-ups for play-testing. Every component, from graphics to interactive elements, was chosen to immerse potential players in the game’s high-speed world, creating a sense of excitement and anticipation.
Key Design Elements
- Dynamic Graphics & Typography: Bold visuals and fast-paced typography reflected the game’s energy, while a bright colour palette unified the page’s look.
- Micro Animations: Interactive buttons and animations added to the page’s immersive feel, ensuring a smooth, engaging experience from the moment users arrived.
Turbocharged Development
From a development standpoint, we knew performance, scalability, and user experience were paramount. WordPress was chosen for its flexibility and ease of use, allowing us to meet the client’s needs for a responsive, mobile-friendly one-page design.
Key Technical Solutions:
- Performance Optimisation: We implemented image compression and caching strategies, ensuring fast load times across devices, particularly critical for the high-resolution graphics central to the game’s visual identity.
- Custom Features: To bring the landing page to life, we incorporated unique UI touches, such as a pre-loader, custom-styled buttons, and a bouncy logo animation. These elements added a sense of fun and energy, enhancing the page’s interactive appeal.
- Scalability for Future Needs: Anticipating future growth, we created customisable icons and buttons in three different colour options, aligning with the game’s evolving brand aesthetics. WordPress’s flexibility will also allow the client to make straightforward content updates as needed.
The Stampede Racing Royale landing page successfully launched with a memorable, immersive experience that captivates visitors and builds excitement for the game. By combining high-performance development with powerful, evocative design, we created a platform that drives player engagement and paves the way for future growth as the game expands across platforms.
This project is a testament to Framework’s commitment to delivering bold, impactful digital experiences under tight timelines, setting the stage for a thrilling gaming launch.
