How to transform your e-commerce website into a memorable digital experience
Maintaining customer engagement is paramount for e-commerce websites. It not only influences brand perception but also directly impacts the customer journey and their chance of conversion. It determines the success of an online business in today’s highly competitive digital landscape.
But, how is this achieved?
Here’s how we did it for UK Pet Drugs.
Redesigning a leading pet supplies e-commerce website
UK Pet Drugs is a leading online pet healthcare store offering prescription medications, supplies, and accessories for dogs, cats, small animals and horses. They approached us to redesign their website and transform it into a memorable, user-friendly digital experience for their animal-loving customers.
Elevated Visual Appeal
First, we focused on the user interface. The existing website lacked brand personality and a strong visual presence, so we got to work creating fresh brand assets. We introduced more expressive typefaces, diversified their colour palette, incorporated textured elements and also added some charm with bespoke (and adorable) illustrations and iconography. By strategically applying these elements across the full site design, it instantly elevated the site’s visual appeal and overall brand personality.
Intuitive Customer Journey
To enhance the user experience, we tackled the navigation issues that often left users lost and uninspired. The existing site didn’t encourage users to explore other relevant products, so we introduced a wider grid that increased product visibility, as well as implemented cross-selling opportunities throughout the site. This newly intuitive site navigation made it easier for users to find and purchase the products they need for their furry friends.
A fresh , user-orientated e-commerce website
As a result, UK Pet Drugs website is now memorable, user-friendly and tailored to its customers. It boasts a charming digital space that makes shopping for pet supplies more efficient, accessible and enjoyable. The refined brand assets complement the newly streamlined user experience that has since kept their customers more engaged and has increased overall conversions.
Check out the live website here.
Think we could help elevate your e-commerce website? Talk to us.
